AI Agent for Sales — Qualify Leads and Book Demos Around the Clock
Your AI agent responds to every inbound lead instantly, qualifies them with your criteria, and emails a demo invite (.ics) they can accept — so you spend time closing, not chasing.
Why BrainRoad
Purpose-built infrastructure for AI agents that work for you
Respond to Leads in Seconds
Inbound leads get a personalized response within 10 seconds — before they click on your competitor's ad.
Propose Times for Qualified Demos
Your agent qualifies the lead, proposes times from your availability rules, and emails a calendar invite (.ics) they can accept. You just show up prepared.
Follow Up Until They Buy or Say No
Your agent sends follow-up messages on your schedule — after proposals, after demos, after silence. No lead falls through the cracks.
Sound Familiar?
Problems you shouldn't have to solve manually
Leads go cold while you're on calls
A prospect fills out your form at 2pm. You're on a demo until 4pm. By the time you respond, they've already booked with someone else. Speed-to-lead is everything in sales, and you can't be everywhere at once.
Follow-up falls off after the first email
You know follow-up wins deals. But between new inbound, demos, proposals, and admin, the "circle back next week" task gets buried. Most reps stop following up after one attempt — your agent never does.
Your CRM is full of unqualified leads
Half your pipeline is tire-kickers who will never buy. You spend 30 minutes on a discovery call only to learn they have no budget. Qualifying before booking saves hours every week.
Nights and weekends mean missed opportunities
B2B buyers research outside business hours. A lead from Saturday morning sits untouched until Monday. That's 48 hours of silence — an eternity when they're actively comparing solutions.
How It Works
From sign-up to running agent in under 5 minutes
Connect your sales channels
Connect your email and optional approved SMS, and set your availability rules. Upload your sales playbook and qualification criteria so your agent knows what a good lead looks like.
Define your qualification rules
Set budget thresholds, company size filters, and deal criteria. Your agent will ask the right questions and score every lead before it hits your calendar.
Your agent qualifies and books while you close
Inbound leads get instant responses, smart qualification, and automatic demo booking. You focus on closing — your agent handles everything else.
What Your AI Agent Can Do
Every capability runs on your own isolated agent instance
BrainRoad vs. Traditional Sales Solutions
| Feature | BrainRoad | Hiring an SDR |
|---|---|---|
| Response Time | Under 10 seconds, 24/7/365 | Minutes to hours during business hours only |
| Lead Qualification | Consistent criteria applied to every lead, never skips a question | Varies by rep mood, workload, and experience |
| Follow-Up Consistency | Every lead gets the full sequence, every time | Drops off after 1-2 attempts when pipeline gets busy |
| Monthly Cost | Starts at $29/mo — fraction of a salary | $4,000-6,000/mo base + commission + benefits |
| Ramp-Up Time | Set up in your first session, improving from day one | 3-6 months to full productivity |
| Off-Hours Coverage | Always on — nights, weekends, holidays | None without overtime or offshore teams |
| Scalability | Handles 10 or 10,000 leads with the same speed | Each new rep needs hiring, training, and management |
Frequently Asked Questions
Can the AI agent qualify leads using my specific criteria?
Yes. You define exactly what qualifies a lead — budget range, company size, use case, timeline, or any other criteria. BrainRoad's agent asks the right questions and scores each lead before it proposes a meeting time and emails a calendar invite to accept.
Does it integrate with my CRM?
Not by writing to it. BrainRoad captures lead details and conversation history in your Business Brain, where your agent can search and cite them, and it can email structured summaries to your team. It does not write records to an external CRM or fire outbound webhooks today.
What happens when a lead needs a human?
Your agent recognizes when a prospect needs human attention — complex technical questions, enterprise deals, or upset customers. It escalates the conversation to you or your team by email or approved SMS with full context.
How does pricing compare to hiring an SDR?
BrainRoad starts at $29/month for the Pro plan. A junior SDR costs $4,000-6,000/month in salary alone, plus benefits and management overhead. Your agent works 24/7, never calls in sick, and handles unlimited leads simultaneously.
Can it handle multiple products or services?
Absolutely. You can configure your agent with information about your entire product line. It will match prospects to the right product based on their needs and route them to the appropriate team member for demos.
What if a lead responds outside business hours?
That's where BrainRoad shines. Your agent responds within seconds regardless of the time — 2am on a Saturday, Christmas morning, during your vacation. No lead waits until Monday.
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